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Average motivational drivers across 1 game — ranked by largest gap vs the catalog average (Δ).
Exerting control or superiority over others
Filling time between tasks
Perceived return for time or money
Comparing oneself to others (e.g. ranked mode, leaderboards)
Discovering new areas or secrets
Avoiding failure or staying alive
Feeling part of a community
Customizing characters or environments
Narrative immersion
Leading others